Vika Adamonis

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Vika Adamonis

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Vika Adamonis

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MVP of a Business Account for Bicycle Resellers

Biksta

/

2024

Introduction

Empowering Professional Sellers

Biksta is a B2C and B2B platform specializing in the resale of high-quality second-hand bicycles, catering to both individual sellers and commercial retailers.

Biksta is a B2C and B2B platform specializing in the resale of high-quality second-hand bicycles, catering to both individual sellers and commercial retailers.

Challenge

Challenge

Professional resellers needed more structure to manage inventory, track sales, and engage with buyers. To address this, Biksta decided to build an MVP for a Business Seller Account.

Professional resellers needed more structure to manage inventory, track sales, and engage with buyers. To address this, Biksta decided to build an MVP for a Business Seller Account.

Hypothesis

Hypothesis

Providing a dedicated business account for professional sellers encourages active inventory management on the platform, driving higher engagement and retention.

Providing a dedicated business account for professional sellers encourages active inventory management on the platform, driving higher engagement and retention.

My role

My role

I conducted user research with the product manager to understand the needs and workflows of professional sellers. I also collaborated with the lead designer for design reviews and alignment. Using insights from seller pain points and business goals, I designed the business seller experience within Biksta’s design system.

I conducted user research with the product manager to understand the needs and workflows of professional sellers. I also collaborated with the lead designer for design reviews and alignment. Using insights from seller pain points and business goals, I designed the business seller experience within Biksta’s design system.

Discovery

Understanding Seller Needs

To define the essential features for the MVP, we collaborated with the product manager to gather insights from existing sellers. The research included interviews with five large bicycle retailers and five smaller shops, along with a review of marketplace analytics. The goal was to identify key workflows, pain points, and expectations for a business account within a marketplace environment.

To define the essential features for the MVP, we collaborated with the product manager to gather insights from existing sellers. The research included interviews with five large bicycle retailers and five smaller shops, along with a review of marketplace analytics. The goal was to identify key workflows, pain points, and expectations for a business account within a marketplace environment.

Key insights:

Key insights:

Key insights:

Key insights:

📦

Large resellers already have established sales channels and often use ERP systems to manage their inventory. Marketplaces are secondary sales channel. For them, the platform needed to deliver clear value, require minimal management, and integrate seamlessly with their existing tools.

Large resellers already have established sales channels and often use ERP systems to manage their inventory. Marketplaces are secondary sales channel. For them, the platform needed to deliver clear value, require minimal management, and integrate seamlessly with their existing tools.

🛒

Small retailers often rely on manual processes like Excel sheets, manually analyze demand, pricing, and other factors, and typically lack their own websites. Pricing transparency, performance insights and visibility were essential for their decision-making.

Small retailers often rely on manual processes like Excel sheets, manually analyze demand, pricing, and other factors, and typically lack their own websites. Pricing transparency, performance insights and visibility were essential for their decision-making.

🚀

Analytics revealed that about 40% of sellers did not add their first listing meaning there are onboarding challenges or lack of immediate value.

Analytics revealed that about 40% of sellers did not add their first listing meaning there are onboarding challenges or lack of immediate value.

Based on these insights, we refined our initial hypothesis to:

For large resellers, an integrated inventory and pricing management tool enhances adoption and retention, while intuitive onboarding and clear pricing guidance boost engagement and retention for smaller retailers.

Based on these insights, we refined our initial hypothesis to:

For large resellers, an integrated inventory and pricing management tool enhances adoption and retention, while intuitive onboarding and clear pricing guidance boost engagement and retention for smaller retailers.

Based on these insights, we refined our initial hypothesis to:

For large resellers, an integrated inventory and pricing management tool enhances adoption and retention, while intuitive onboarding and clear pricing guidance boost engagement and retention for smaller retailers.

Based on these insights, we refined our initial hypothesis to:

For large resellers, an integrated inventory and pricing management tool enhances adoption and retention, while intuitive onboarding and clear pricing guidance boost engagement and retention for smaller retailers.

To prioritize features for the MVP, I compiled the findings into a presentation and suggested potential core features. We then reviewed the presentation with the client, who made the final selection based on development capacity and business goals.

Ideation

Ideating on Solution & Defining Metrics

Before creating the platform’s information architecture, I reviewed the existing B2C site to understand its structure, listing statuses, and customer journey. Since no user journey documentation existed, I mapped out the steps sellers take, which helped identify constraints and opportunities for the B2B platform.

Before creating the platform’s information architecture, I reviewed the existing B2C site to understand its structure, listing statuses, and customer journey. Since no user journey documentation existed, I mapped out the steps sellers take, which helped identify constraints and opportunities for the B2B platform.

To guide the design process, we established success metrics. Here are some of them:

To guide the design process, we established success metrics. Here are some of them:

✅

Adoption & Activation -> Time to first listing, passive/active users

Adoption & Activation -> Time to first listing, passive/active users

Adoption & Activation -> Time to first listing, passive/active users

Adoption & Activation -> Time to first listing, passive/active users

📈

Engagement & Usage -> Number of new listings, listing updates, interactions with price recommendations.

Engagement & Usage -> Number of new listings, listing updates, interactions with price recommendations.

🔁

Retention & Long-Term Value -> Retention & churn rates of big, medium and small sellers after 3/6 months.

Retention & Long-Term Value -> Retention & churn rates of big, medium and small sellers after 3/6 months.

I developed the platform’s information architecture and iterated on wireframes, exploring different approaches for onboarding, the overview page, and listing details. Internal reviews helped refine the structure before proceeding to the final design phase.

I developed the platform’s information architecture and iterated on wireframes, exploring different approaches for onboarding, the overview page, and listing details. Internal reviews helped refine the structure before proceeding to the final design phase.

Information Architecture of the platform

Wireframes of the platform

Design

1

Guiding Sellers Through First Steps

To ensure a smooth start, we designed an onboarding experience that walks sellers through the key steps of setting up their accounts. Instead of a static checklist, we added short instructional videos to make the process clear, interactive, and easy to follow. This way we help new sellers feel confident in using the platform while minimizing support inquiries and drop-off rates.

To ensure a smooth start, we designed an onboarding experience that walks sellers through the key steps of setting up their accounts. Instead of a static checklist, we added short instructional videos to make the process clear, interactive, and easy to follow. This way we help new sellers feel confident in using the platform while minimizing support inquiries and drop-off rates.

The first step features a video message from the founder, introducing new sellers to the platform’s vision, key benefits, and what to expect. This human touch helps build trust and sets the right expectations from the start. Each onboarding step is accompanied by a short video to make it more engaging and ensure clarity.

Design

2

Managing Listings at Scale

Our goal was to minimize the time and effort needed to manage listings – finding, scanning, tracking, and updating them efficiently. We chose a table view over a card-based layout (used on our B2C site and by some competitors) to provide a better overview, faster navigation, and support for bulk management in future iterations.

Our goal was to minimize the time and effort needed to manage listings – finding, scanning, tracking, and updating them efficiently. We chose a table view over a card-based layout (used on our B2C site and by some competitors) to provide a better overview, faster navigation, and support for bulk management in future iterations.

A structured listings view with sorting, filtering, and table customization, allowing sellers to quickly organize their inventory and focus on key data.

Design

3

Data-Driven Decisions

We introduced smart recommendations that help sellers optimize their listings with minimal effort. Instead of just displaying metrics, the platform highlights key actions – whether it’s adjusting pricing, confirming a sale, or filling in missing details.

We introduced smart recommendations that help sellers optimize their listings with minimal effort. Instead of just displaying metrics, the platform highlights key actions – whether it’s adjusting pricing, confirming a sale, or filling in missing details.

Time-sensitive tasks, like confirming a sale or providing missing details, appear at the top of the seller’s dashboard to prevent delays. These actionable prompts help sellers stay on top of their workflow without digging through multiple sections.

To reduce friction from pricing decisions we added price recommendations that suggest adjustments based on market trends, recent sales, and listing engagement. The benefits are

  • Clear benchmarking → Sellers see how similar bikes are priced and sold.

  • Quick adjustments → A one-click option lets them align their price with optimal market conditions.

  • Automated optimization → Price drops can be scheduled if a listing remains unsold after a set period.

A listing’s success depends on more than just the price. We provide data on views and engagement, helping sellers fine-tune their strategy. If a listing underperforms, the system suggests specific actions – like price changes or improvements in the description or photos.

Design

4

Adapting B2C Chat for B2B Sellers

To speed up development and reduce costs, we reused existing chat components and flows from our B2C platform, making minimal modifications for B2B needs. This made implementation faster while keeping the experience familiar for sellers already using our B2C marketplace.

To speed up development and reduce costs, we reused existing chat components and flows from our B2C platform, making minimal modifications for B2B needs. This made implementation faster while keeping the experience familiar for sellers already using our B2C marketplace.

Conversations are grouped by listing, making it easy to track buyer interest, negotiate offers, and close deals efficiently. By leveraging an already proven system, we streamlined the communication process without adding unnecessary complexity.

Retro

Final Thoughts

This MVP successfully delivered on the initial project goals: providing sellers with an intuitive platform to manage large inventories, improving daily workflows, and enhancing overall user experience. In the first 3 months, the drop-off rate decreased to 17% compared to the beginning of the project and engagement rate was about 48%, laying a strong foundation for future iterations and growth.

Next Project ->

Project Management Platform from 0 to 1

© 2025, made by me 🩷

CV

© 2025, made by me 🩷

CV

© 2025, made by me 🩷

CV

© 2025, made by me 🩷

CV